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What Sam believes in


Sam's ambitious personality helped him achieve his goals. He believes sales is the hardest easy job in the world.

Without sales, there is no business.


  • Believe: believe in what you sell.

  • Customer is always first.

  • Quality: deliver the highest quality in everything you do.

  • Innovation: Always think outside of the box.

  • Solutions: There’s no problem without solutions.

  • Never believe in "never".

  • Understand what the customer wants and needs.


Sam believes there are no limits to growth when surrounded by a great team.  This belief has garnered success since Sam started the Sorrisa Group and will continue to enable a great future.

Sam always encourages good teamwork and gives his team the authority to make decisions based on what they see is right. He empowers his team members to do what is needed to perform better. Sam’s also believes that his goal to foster a healthy, fair and supportive environment is imperative to retaining and developing a talented team.

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