OUR

STORY

Sorrisa group was born, focusing on the development and manufacture of consumer-packaged goods, with a priority in the food field. We are a privately held company founded in 2017 to develop exciting new food brands and to have those innovative products filling the shelves. We’ve established a track record of conceptualizing, creating and delivering the products that consumers desire to market. With over 10 years of experience as new product leaders fresh on the heels of overseeing the development of the company’s first stand-alone branded food product, shook up the food industry.

 

With our passion and experience in product development, sales, marketing and manufacturing expertise we're confident that we can bring new and exciting products to market. Cutting-edge research and development is leading to unique products to fulfill the needs created as nutrition trends evolve.   

 

Above all else, we build relationships. Our relationships with retail are powered by co-designing, co-innovating, and collaborating to build brands and expand the productivity of shelf sets. Our relationships with consumers are empowering. We harness the power of branding to fill unmet needs in consumer’s lives. We partner with manufacturers by leveraging our sales, marketing, and operational expertise to build brands/products that consumers love.

We partner with retailers to drive successful launches and programming that are tailored to the shopper, the shopper’s mission, and the retailer’s strategic goals.

SAM JAAFAR

CEO & OWNER

Sam worked for over a decade with a food manufacturer in Toronto, focused on building Sales. With dedicated hard work, he was able to achieve an exceptional increase in retail volume for the company. Sam is now focused on building Sorrisa Group as the CEO/ Owner and looking to disrupt the packaged foods industry, with innovative and exciting product offerings.

Sam is driven, focused and uses his Sales acumen to service his clients well. He loves leading the Sorrisa Group Team to deliver outstanding results in the North American market.

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MEET THE

TEAM

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Rehan Haque


General Manager

Rehan brings to Sorrisa Group over 20 years of Brand Marketing, Innovation and Operations Management experience in 4 different markets, primarily within Consumer Packaged Goods (Food & Beverage), working on global and regional brands. He also has a strong background in  Entrepreneurship and digital marketing.

 

Rehan believes in driving and delivering results through leadership and well-managed teamwork, and talks frequently about empathy, balance and forward momentum as his guiding principles.

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Rino Liberatore


Advisor

Rino Liberatore was born and raised in Toronto and graduated from Ryerson where he obtained his degree in Industrial engineering. Soon after Rino started his journey in the food industry.

 

His passion for providing good, safe food to the market at the lowest cost possible eventually allowed him to run operations for some of the biggest food manufacturing facilities in the country.

Michael Gozum


Marketing Manager

Michael is a Toronto-based photographer specializing in food, travel and landscapes. He's worked with over 90+ top tier B2B and B2C marketers & brands across North America's Food & Beverage, Foodservice, CPGs, Agencies and Restaurant industry.

 

His work has spanned through various platforms ranging from digital, print to billboards.

Bhumika Chauhan


Account Coordinator

Graduating with a focus on Business Administration, Marketing from Sheridan College, Bhumika effortlessly creates a strong, supportive and understanding communication channel for clients and team members alike to ensure there is a consistent and solid framework for business continuity.

 

She values cultivating a strong team dynamic and having passion in one's product translates to mutual success for all groups involved.

Majdi Alali


Accounting

Is dedicated to the business’s financial vision. He is skilled at developing a solid business plan to align with the company’s objectives and is a master at ensuring records are up to date and error-free.

Mary Maurini


Sales

Helps drive sales and deliver all of the brands under the sorrisa group banner. Mary has many years of experience in servicing the major chains with outstanding products that give the consumer delicious taste adventures.

 

She brings her personality and experience to Sorrisa Group and is helping to develop new and amazing brands and delivering even more innovative products to the marketplace.  

Sunil Sarwal


Creative Director of The Small Monsters

Sunil, an award-winning branding consultant in the food industry, develops and designs the branding and packaging of our products. Sharing our belief that a quality product needs to look like one, his work has consistently exceeded the expectations of customers and clients, bringing us accolades and attention.

 

With his creative talent and decades of experience with innovative companies around the world, he has been a key part of the Sorrisa group.