THE SORRISA GROUP AND ENTENMANN'S ARE GOING TO MAKE LIFE A LITTLE SWEETER FOR ICE CREAM
LOVERS!
HISTORY OF ENTENMANN'S
Entenmann’s® baking history dates back 125 years ago when William Entenmann opened his first local bakery in 1898 in Brooklyn, New York. The tradition of using quality ingredients combined with William’s baking expertise can still be tasted in Entenmann’s wide variety of iconic baked goods sold across the U.S. today. As a national leader in the Baked Goods category, Entenmann’s continues to produce over 100 different products in new and innovative ways, including delicious Donuts, Cakes, Cookies, Snacks, and Little Bites.
AN ICONIC BAKERY
Entenmann’s is now part of the Bimbo Bakeries USA family and has a wide array of delicious baked goods that are made with only the highest quality ingredients. The product line features crumb cakes, pies, donuts, and the famous Little Bites!
HOW WE ARE EXCITED TO PARTNER
The Sorrisa Group and Entenmann’s are going to make life a little sweeter for ice cream lovers. With the help of Brand Central LLC, a premiere global brand consultancy, we partnered and entered a licensing agreement with Bimbo USA to produce and distribute ice cream novelties under the iconic Entenmann’s brand.
We are launching six exciting new ice cream sandwich flavors at Walmart USA beginning March 29th, 2023. The lineup includes unique formulations such as the chocolate chip & brownie cookie, brownie cookie, chocolate chip cookie, chocolate glazed cookie donut, salted caramel cookie donut and chocolate salted caramel cookie donut.
These rich, silky smooth, moist, and chewy delights will be available in 4 packs ahead of the great weather and summer season. It is guaranteed to please bakery and ice cream lovers alike!
