“Sorrisa Group Inc., a privately held food development company, was
founded in 2017 by Sam Jaafar to develop and deliver exciting, new
private label and national branded food products.”
Created out of a
passion for fun food,
Sorrisa Group Inc. works intimately with food manufacturers to assist
retailers in realizing their unique product ideas. We also develop innovative food products
for our own Heavenfull
brand.
Our first product
Sorrisa is Italian for
“smile” and that’s
exactly the reaction our products inspire from retailers and consumers.
For example, the initial first-of-its-kind food item we developed and delivered was an ice
cream product. It was an
instant success that disrupted the category, expanded sales and margins for retailers, and
had consumers across
North America coming back for more.
What sets us apart
We don’t
produce
“me-too” products
Every food item we develop
is something that
previously didn’t exist in North America.
Exceptional
speed to market
When you have a new food idea you’re excited about, you want to get it into your stores as
soon as possible. We
hear you. The typical industry standard is 12-16 months for a new food item to go from
concept to shelf. Collaborate with Sorrisa Group Inc. and your development and delivering
time will be 4 months.
OUR VALUES
Never believe in
never
Deliver the highest
quality in
everything we do
Always think
outside the box
The Customer is
always first
Take the time to
understand what
the customer wants & needs
Believe in what you
sell
MEET THE TEAM
Sam Jaafar
ceo & owner
Sam worked for over a decade with a food manufacturer in Toronto, focused on
building
sales. As a high integrity sales professional possessing a strong work ethic, he was
able
to achieve exceptional results for the company. Sam is now focused on building the
Sorrisa Group as the CEO/ Owner while looking to disrupt the packaged foods industry
with innovative and exciting product offerings.
Sam is driven, focused and uses his professional sales acumen to service his
clients well.
He loves leading the Sorrisa Group Team and promises to deliver outstanding
results in
the North American market.
RORY LESPERANCE
c.o.o.
Rory has enjoyed a career that spans nearly 40 years in the Consumer Packaged Goods
industry. He has led sales teams at Coca-Cola Ltd. Canada, Small Fry Snack Foods,
Nabisco Ltd and Kraft Canada. He has enjoyed General Manager roles at Coca-Cola Ltd.
and Canada Bread Company Ltd, where he retired as a Senior Vice President of the
Company.
He formed The Blueglass Consulting Group in 2012 and successfully developed
businesses and leadership capabilities of many clients. His experience
developing
businesses in the USA and Canada, and his knowledge of both markets from a
strategic
and tactical perspective will serve the Sorrisa Group well.
STEFAN ANDERSON
DIRECTOR OF SALES OPERATIONS
Stefan has 10 years of experience in the consumer packaged goods industry in field
sales
and operations, namely in beverage and bakery categories.
He has led teams in logistics and sales planning. His skill set includes
enterprise wide
demand planning and forecasting, sales operations & planning, customer
management
and product development.
Stefan is organizationally agile and has an industrious work ethic. He is always
committed to driving customer value.
RANDY SCOTT
ADMINISTRATION MANAGER
Randy brings over 40 years experience of bakery and retail in the food retail
industry to
the Sorrisa Group team.
His meticulous attention to detail helps the group go from A to B and beyond.
MAJDI ALALI
CONTROLLER
Majdi is dedicated to the business’s financial vision. He is skilled at developing a
solid business
plan to align with the company’s objectives and is a master at ensuring records are
up to date
and error-free.
ROSE SAKHO
KEY ACCOUNTS MANAGER USA
Rose is a passionate Account Manager with over 20 years of experience in the food
and financial
industry.Being a driven individual, she thrives by being challenged and solving
multiple problems
at the same time.
Chris Ostrowski
Logistic Manager
Christopher has 9 years of experience in the food manufacturing, consumer packaged goods, and transportation industry. He has a Supply Chain Management – Global Logistics Certificate from Seneca College. He has a keen eye for detail and is skilled in negotiating, demand planning, and process improvement.
Larissa Korkina
Technical Services
Larissa is a passionate and experienced food scientist with over 25 years of
Canadian
experience and expert level knowledge in all food quality management programs in
Canada and United States, as well as the respective government regulations and
standards. She has a diverse range of expertise in all aspects of food product
development from research to market requirements to fulfill the ultimate objective
of a
commercially marketable product.
Her other passion is teaching food science courses which stems from the personal
satisfaction she obtains by helping others to obtain numerous benefits education
brings
to achieve better possibilities in career and personal growth.
Mary Maurini
sales
Mary helps drive Sorrisa Group sales in Canada. Mary has many years of experience in
servicing major retailers and supporting them with outstanding products that give
the
consumer delicious taste adventures.
She brings her personality and experience to Sorrisa Group and is helping to
develop new and
amazing brands and delivering even more innovative products to the marketplace.
George Querubin
With 8+ years in the design industry, George is an experienced senior designer and creative director. He excels in crafting compelling stories and ideas that resonate with audiences and drive results. George's track record includes working alongside big box retailers, leading national campaigns in design, and delivering comprehensive design support across various settings—agency, client-side, B2C/B2B, and commercial brands.
Nakisa Rad
arash Behravan
Business & IT Manager
Arash Behravan brings over 20 years of experience leveraging technology solutions
and data
analysis to empower and support strategic management and business operations.
His extensive experience working with the food manufacturing industry combined
with his
breadth of knowledge and expertise in designing and deploying data systems are a
strong asset
to Sorrisa’s business intelligence.