The Sorrisa Group was first approached by Team Go Ventures, an industry leader in retail sales & digital marketing, about the opportunity to create ice cream sandwiches under the Entenmann’s brand for Walmart USA. The Walmart product development team already had positive experience working with Sorrisa and were always complimentary the speed to market, agility, and customer focus demonstrated.

The rest is as they say history. With the help of our suppliers, designers, brokers, and manufacturing partners, we were able to create six innovative products under compressed timelines. We are sure that these delicious frozen treats will inject new life into the category!